With some of the best exhibitors, designers and architects showcasing their work this September during the week long London Design Festival, Casafina decided to get some insider knowledge from established as well as upcoming brands.



Opened by international designer Philippe Starck, 100% Design gave credence to its description as the UK’s biggest design show featuring some monumental architectural design as well as some of the biggest names in the industry.



With a whole series of different exhibitors exhibiting for the first time as well as the more established brands again divided into Emerging Brands, Interiors, Workplace, Kitchens & Bathrooms, Eco Design & Build as well as the International Pavilions this show had every corner covered.

What really excited us this year were the exceptional talent that could be found in the Emerging Brands section and we picked out five extraordinary designers as ones to watch.

1. Sandro Lopez

We knew Sandro was going to be a special spectacle when their exhibition for 100% Design has already been listed in the Icon Design Trail, a highly influential guide, featuring only the best events and shows during the London Design Festival.



Sandro’s design philosophy seeks to encompass every aspect of the design process, from inception through to the communication and distribution of the product.

From inception to production, from communication to distribution, process makes the difference. Sandro Lopez

The defining piece of his stand was the striking Parallax coffee table which was conceived through the humble idea that it should be a piece around which people converse. The aim of this piece was to encourage the viewer to explore different viewpoints by appearing unpredictably different from every angle.

Sandro Lopez


2. Emma Britton



We were really drawn to Emma’s stand at the show, due to her colourful designs adorning the walls. This year Emma has teamed up with concrete designer Matthew Redgate to collaborate on a kitchen surface design for this year’s show.



She cited suburbia as one of her design influences and this can be seen in her mix of geometrics and florals. The grey raw cast concrete worktop surface features laser cut metal inlays which add detail and creates an industrial aesthetic whilst the complimentary finishes feels warm and rustic.

emma britton


3.  Masam

Masam exhibited a truly beautiful and ornate stand at the show, which instantly drew us in to have a chat with the Paris-based duo. Staying true to the emerging brands sloga, Masam is truly a new brand, formed by the alliance of two artists: Said Njeim and Marianne Guély, in 2014.



A perfect collaboration: Said’s graphic and architectural lines together with Marianne’s poetic design ethic create perfect design synergy. This wondrous partnership culminated in a bold collection with a carefully selected range of materials which usually wouldn’t have been paired such as paper with leather or metal.



They picked out their Lantern Parisienne as their standout piece, naming it as a tribute to Paris.


Only in their first year Studio Brieditis & Evans have already won awards for their innovative and experimental handmade rugs made from waste materials that were once considered worthless.

All materials are donated from second hand clothes and rags and metamorphosed into geometric and striped rugs that couldn’t be further removed from what there were before.



Based in Stockholm, Sweden, the collective use a wide range of techniques such as sewing, plaiting, crocheting, knitting, macramé to create their beautiful designs. Many of the rugs were made with craft techniques that didn’t require large spaces of machine therefore providing a platform for developing crafts and creates jobs, particularly for women.

Re Rag Rug 2


Experimentalism is at the heart of their project, ultimately a rug is an important bearer of culture for many people and the collective seek out to explore the social and environmental sustainability of the rug.

5. Loïc Bard

Heralding from Montreal Loic Bard started his own studio where he drew inspiration from the rich, diverse culture of his surroundings and also from his travels, minimalism and childhood memories.



Most of my inspiration came from a trip to Japan a few years ago, so that explains the lines of the furniture.Loïc Bard




The Quebecois designer’s pieces are all handmade, versatile, practical and full of evolution. He mainly uses Maplewood so it’s very hardwood and a very common wood in Canada.




100% Design truly put on a great showcase, particularly within the emerging brands arena, befitting of the event’s 20th anniversary. We believe these talented designers will be making a huge impact on the design world due to their imaginative, innovative and ground-breaking designs.


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